| CENTRAL MOTIVATION |
CHIEF REWARD I GET . . . |
1. TO ACQUIRE/POSSESS
(Money/Things/Status/People)
|
Desire to have one's own . . . toys, possessions, houses, family.
Chief reward: "This is mine." |
2. TO BE IN CHARGE/ COMMAND OF
(Others/Things/Organizations)
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Desire to be on top, in authority, in the saddle - where it can be determined how things will be done.
Chief reward: "I decide".
|
3. TO COMBAT/PREVAIL
(Over Adversity, Over Adversaries, Over Evil, Over Opposing Philosophies)
|
Desire to come against the bad guys, entrenched status quo, old technology.
Chief reward: "I won". |
4. TO DEVELOP/BUILD
(Structures/Technical Things)
|
Desire to make something where there was nothing.
Chief reward:"I created this". |
5. TO EXCEL/BE THE BEST
(vs. Others/Conventional Standards)
|
Desire to be the fastest, first, longest, earliest, more complex, better than others at . . .
Chief reward: "I stood out". |
6. TO EXPLOIT/ACHIEVE POTENTIAL
(of Situations/Markets/Things/People)
|
Sees a silk purse, a giant talent, a hot product, or a promising market before the fact.
Chief reward: "I had the vision of what it could be, and helped that vision to become reality." |
7. TO GAIN RESPONSE/INFLUENCE BEHAVIOUR
(from People/Through People)
|
Wants to touch others, at the heart level.
Chief reward: "I got a warm response. They were touched." |
8. TO GAIN RECOGNITION ATTENTION
(from Peers/Those in Authority/General Public)
|
Desire to wave at a cheering crowd, to appear in the news, to be known, to dance in the spotlight.
Chief reward: "People know who I am." |
9. TO IMPROVE/MAKE BETTER
(Oneself/Others/Work/Organizations)
|
Makes what is marginal good, what is good better, what makes a little money, make a lot more money.
Chief reward: "I made it better". |
10. TO MAKE THE TEAM/GRADE
(Established by Others or the System)
|
Gains access to the Board, the Inner Circle, the Platinum Card, the country club, executive dining room.
Chief reward: "I did it!" |
11. TO MEET NEEDS/FULFIL EXPECTATIONS
(That are Demanded/Needed/or Inherent)
|
Strives to meet specifications, shipping schedules, what the customer wants, what the boss has expressed.
Chief reward:"They are impressed with me". |
12. TO MAKE WORK/MAKE EFFECTIVE
(Things/Systems/Operations)
|
Fixes what is broken, changes what is out-of-date, redesigns what has been poorly conceived . . .
Chief reward: "Now it works". |
13. TO MASTER/PERFECT
(Some Subject/Skill/Equipment/Objects)
|
Goes after rough edges, complete domination of a technique, total control over the variables . . .
Chief reward: "I mastered that". |
14. TO ORGANIZE/OPERATE
A Business/Team/Product Line)
|
The entrepreneur, the beginner of new ventures, business opportunities.
Chief reward: "I brought it into being". |
15. TO OVERCOME/PERSEVERE
(Obstacles/Handicaps/Unknown Odds)
|
Goes after the seemingly impossible, climbs Mt. Everest, breaks the four minute mile.
Chief reward: "They said: 'It couldn't be done.' But I did it". |
16. TO PIONEER/EXPLORE
(Technology/Cultures/Ideas)
|
Presses through established lines, knowledge, boundaries.
Chief reward: "To boldly go where no one has gone before". |
17. TO SERVE/HELP
(People/Organizations/Causes)
|
Carries the soup, ministers to the wounded, helps those in need, is there for the vulnerable.
Chief reward: "To make the world a kinder place". |
18.TO SHAPE/INFLUENCE
(Material/Policy/People)
|
Wants to leave a mark, to cause change, to impact.
Chief reward: "They won't forget me". |
19. TO FIND THE TRUTH/ TO GET TO THE HEART OF THE MATTER
(Info/People/Science/Spirituality)
|
Wants to know the authentic background, that lies behind everything, to get at the real truth.
Chief reward: "I know what's behind it all. I know the truth". |
20. TO PUT THE PIECES TOGETHER/ TO SEE THE BIG PICTURE, WHAT THE WHOLE LOOKS LIKE
(Technology/Products/Information/People)
|
Mystery writers - piecing together the story, forensic science - looking at the pieces and reconstructing the crime scene, coroners, police, investigators of all kinds.
Chief reward: "I can put the pieces together". |
21. TO FIND OUT HOW THINGS WORK
(Things, Processes, the World)
|
Wants to take it apart and see how and why it works.
Chief reward: "I know how it works". |
22. TO PROTECT AND WORK IN CLOSE HARMONY WITH NATURE
(Animals, Plants, Insects, Aquatic life)
|
Wants to understand, preserve, communicate and spiritually connect with Nature.
Chief reward: "I connected. I bridged the gap and made a difference".
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